IDAHO MOUNTAIN TOURING

This Idaho Mountain Touring logo was a contemporary re-imagining of a very well-known local Boise Idaho brand. It features larger or more prominent typography to emphasize the brand with the mark.  A shape relationship was also reinvented to give the mark and the typography, a more dimensional presence.

An order of brand-related t-shirts and hats was also added to the project and are still sold at Idaho Mountain Touring stores.